Åke Nordin founder of Fjällräven:
“We are on our way for more than 50 years. I hope we never arrive.”
Åke Nordin started Fjällräven because he was not satisfied with his backpack. Meanwhile, the company invents and produces for more than half a century and they’re usually prizewinning products for “outdoor people”.
The offer varies from lightweight tents to fashion and bags. We at MagBag are especially interested in the latter.
Bags of Fjällräven come in all the thinkable shapes and sizes. From old-fashioned but oh so practical duffels to trendy shoulder bags. But the famous Fjällräven hiking bags and day backpacks are also known worldwide.
The classic Kånken is probably the most popular and most mind-capturing Fjällräven now. It was designed in 1978. This, back then revolutionary backpack, was designed to combat backproblems of Swedish schoolchildren. Also: the backpack can handle a lot, doesn’t get hot or cold due to weather conditions (if it works in Sweden, it works everywhere!) and is easy to keep it clean.
Whatever bag, duffel or backpack has your preference: every Fjällräven has a few things in common: they are lightweight, functional to the bone, available in happy colors, wear-free and still affordable. At MagBag, we gladly help you on the way!
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